Sustainability is a vital part of our business strategy. In 2025, we further refined our Sustainability Strategy and aligned our targets accordingly. Our Sustainability Strategy focuses on five key pillars: increasing circularity, driving digitization and data analytics, leveraging better natural materials, shifting to better polyester and polyamide, and reducing climate impact.
SUSTAINABILITY STRATEGY
As we aim to extend the longevity and life cycles of our products, we have set ourselves the target of having 80% of our products designed for circularity by 2030 (2025: 41%). Measures include the systematic integration of circular design principles, including recyclability, across design and production. As part of our Group and sustainability strategies, we are digitalizing 70% of our processes from design to sales by 2030, contributing to waste reduction, for example by minimizing the production of physical samples. Recognizing our dependence on healthy ecosystems, we are putting strong emphasis on sourcing selected materials to reduce our environmental footprint and support biodiversity. Accordingly, we aim to procure 100% of our main natural materials and 100% of polyester and polyamide from preferred sources by 2030 (2025: 48% and 14%, respectively), as outlined in our Material Strategy. We also remain committed to reducing our overall use of polyester and polyamide in our products. To mitigate climate impact, we are committed to achieving net zero emissions by 2050 (base year 2024). As part of this, we aim to reduce our Scope 1–3 emissions by 50% by 2030 compared with 2024 levels (2025: minus 14%). Further details are available in the Environment section of the Combined Non-financial Statement and on our Group website. Combined Non-financial Statement, Environment group.hugoboss.com
Our sustainability strategy and its five key pillars are built on a strong environmental, social, and governance (ESG) core. In addition to environmental protection, we also put a focus on socially responsible production processes that align with our human rights and labor commitment. At the same time, we are convinced that good and responsible corporate governance is a key factor for long-term business success. Our sustainability strategy, including its ESG core, aligns closely with the results of our double materiality analysis, ensuring that the topics identified as material are incorporated in our strategic priorities. This also includes the setting of topic-specific goals and implementing targeted measures to achieve them. Combined Non-financial Statement