Comparison of Actual and Forecast Business Performance

Fiscal year 2025 was characterized by persistent macroeconomic and geopolitical uncertainty, which noticeably dampened consumer sentiment and industry development globally. Muted consumer confidence and softer store traffic weighed on several key markets, with demand in China remaining particularly subdued. Against this backdrop, HUGO BOSS remained focused on advancing key brand, product, and sales initiatives to further strengthen the long-term positioning of its brands. Particular highlights included the successful launch of several BOSS and HUGO brand campaigns, the drop of the first two Beckham x BOSS collections, as well as the BOSS Spring/Summer 2026 Fashion Show in Milan. Together, these initiatives further elevated global brand relevance and supported top-line development throughout the year. At the same time, the Company maintained a strong focus on driving efficiency gains through disciplined and sustainable cost management. As a result, HUGO BOSS achieved its full-year sales and earnings guidance, recording Group sales of EUR 4.3 billion and operating profit of EUR 391 million in 2025. Beyond delivering on its financial targets, the Company laid the groundwork for long-term business success. In December, HUGO BOSS launched CLAIM 5 TOUCHDOWN, providing a clear strategic framework until 2028, designed to strengthen brand equity and drive sustainable, profitable growth as well as long-term shareholder value. Group Strategy, Earnings Development

HUGO BOSS capitalized on key growth opportunities in 2025, while persistent macroeconomic headwinds and subdued consumer sentiment weighed on global industry development. Currency-adjusted Group sales in fiscal year 2025 increased 2% compared to the prior year. In Group currency, revenues slightly decreased by 1% to EUR 4,270 million (2024: EUR 4,307 million), reflecting adverse currency effects in the reporting period. Revenues were thus in line with the guidance range, which projected sales in reported terms to develop between minus 2% and plus 2%. Earnings Development, Sales Performance

Driven by the Company’s rigorous focus on operational excellence and cost efficiency, operating profit (EBIT) was up 8%, amounting to EUR 391 million in fiscal year 2025 (2024: EUR 361 million). Consequently, EBIT was in line with the guidance range of between EUR 380 million and EUR 440 million. As a result, the Group’s EBIT margin increased by 80 basis points to a level of 9.2% (2024: 8.4%). The Group’s net income increased by 16% to EUR 259 million in fiscal year 2025 (2024: EUR 224 million), supported by reduced net financial expenses and a lower tax rate. Earnings Development, Income Statement

Trade net working capital (TNWC) as a percentage of sales increased by 40 basis points to a level of 20.0% (2024: 19.6%), thus at the upper end of the guided range of 19% to 20%. While our inventory-to-sales ratio improved notably compared to the prior year, this development mainly reflects higher trade receivables as well as lower trade payables. Net Assets

In 2025, capital expenditure decreased by 32% to EUR 195 million, thus at around the lower end of the Company’s guidance range of EUR 200 million to EUR 250 million (2024: EUR 286 million). This mainly reflects the Company’s strategic focus on driving CapEx efficiency, following substantial investments in prior years, in particular in retail and logistics. Financial Position, Capital Expenditure

In fiscal year 2025, free cash flow amounted to EUR 499 million, slightly above the prior-year level (2024: EUR 497 million) and thus underlining the cash-generative nature of our business model. This development was primarily driven by a reduction in cash outflows from investing activities, reflecting an increased focus on capital expenditure efficiency, which more than offset lower cash inflows from operating activities. Financial Position, Statement of Cash Flows and Free Cash Flow