- Yves Müller CFO/COO
- Daniel Grieder CEO
- Oliver Timm CSO/Deputy CEO
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Chief Executive Officer (CEO)Daniel Grieder
Daniel Grieder was born in Washington, D.C. (USA) in 1961. While studying at the University of Applied Sciences in Business Administration in Zurich (HWZ Hochschule für Wirtschaft) he founded Max Trade Service AG in 1985 (later renamed Madison Clothing Ltd.), which distributed internationally renowned brands in Switzerland, Austria, and Eastern Europe. From 1997, Daniel Grieder was largely responsible for the successful establishment of Tommy Hilfiger in Europe, taking over the position of Chief Executive Officer Tommy Hilfiger Europe in 2008. After the integration of the Tommy Hilfiger brand into Phillips-Van Heusen (PVH) Corporation, Daniel Grieder became Chief Executive Officer of Tommy Hilfiger Global and PVH Europe in 2014. Since June 2021, Daniel Grieder is Chief Executive Officer of HUGO BOSS and thus member of the Managing Board.
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Daniel Grieder is Chief Executive Officer (CEO) and responsible for Corporate Communications & Public Affairs, Creative Direction, Group Strategy & Corporate Development (incl. Corporate Responsibility), Human Resources, Licenses, Marketing & Brand Communications, and Sourcing & Production. -
Chief Sales Officer (CSO),
Deputy Chief Executive OfficerOliver Timm
Oliver Timm was born in 1971 in Mainz (Germany). After studying Economics at Gerhard Mercator University in Duisburg, he began his professional career at Tommy Hilfiger in 1998, where he held various management positions. Amongst others, he was substantially involved in launching the American brand on the European market. In 2005, he was appointed Managing Director of Tommy Hilfiger Germany. Following the integration of the Tommy Hilfiger brand into Phillips-Van Heusen (PVH), Oliver Timm was appointed President of PVH Europe and later Chief Commercial Officer PVH Europe. In January 2021, Oliver Timm joined the HUGO BOSS Managing Board, taking over the role of Chief Sales Officer (CSO). In 2024, he was also appointed Deputy Chief Executive Officer alongside his existing role.
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Oliver Timm is responsible for Business Unit Menswear, Business Unit Womenswear, Business Unit Footwear, Accessories, Bodywear & Hosiery, Customer Relationship Management (CRM), E-Commerce & Metaverse, Merchandise Management, Retail Management, Retail & Wholesale, Sales Development, and Travel Retail. -
Chief Financial Officer (CFO),
Chief operating officer (COO),
Director of labor relationsYves Müller
Yves Müller was born in Lüneburg (Germany) in 1969. He studied Business Administration at the European Business School in Oestrich-Winkel, Dijon, and San Diego. In 1994, he started his professional career at the auditing and tax consulting company Arthur Andersen & Co. in Hamburg. During this time, Yves Müller qualified as tax consultant and auditor. In 1999, he joined Tchibo GmbH where he was appointed Chief Financial Officer in 2006. In December 2017, he became a member of the HUGO BOSS Managing Board, taking over the role of Chief Financial Officer (CFO). Since June 2022, Yves Müller additionally assumes responsibility as Chief Operating Officer (COO).
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Yves Müller is responsible for Business Planning & Analysis, Construction & Service Management, Group Finance & Tax, Indirect Procurement, Internal Audit, Investor Relations, IT (incl. Information Security), Legal, Compliance & Data Protection, Logistics, and Operations Excellence Projects.