Annual Report 2025

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Results

Imprint

Highlights

Our Vision

Become the premium
tech-driven, customer-centric fashion platform worldwide.

Woman wearing large sunglasses stands in front of a building and looks confidently into the distance. (photo) Group Strategy Group Strategy

CEO Letter

WE DELIVERED ON OUR 2025 TARGETS AND STRENGTHENED THE LONG-TERM POSITIONING OF OUR BRANDS.

Daniel Grieder (CEO)
Letter to the Shareholders Letter to the Shareholders
Daniel Grieder, CEO (photo)
Portrait of Amelia Gray in black leather jacket (photo)

Strategy Update

CLAIM 5
TOUCHDOWN
PAVES THE WAY FOR PROFITABLE GROWTH

TOUCHDOWN DOWN TOUCH
Group Strategy Group Strategy

Brand Excellence

DRIVING BRAND EXCELLENCE BY ELEVATING BOSS AND HUGO.

EXCELLENCE EXCELLENCE EXCELLENCE
Shaping Brand Excellence Shaping Brand Excellence
Portrait of Meghann Fahy (Foto)

OUTLOOK 2025 ACHIEVED

4.3
EUR billion Sales
391
EUR million EBIT
Earnings Development Earnings Development
Portrait of Lara Bußmann (photo)

Sales by region*

*Currency-adjusted. Sales Performance Sales Performance

DISTRIBUTION EXCELLENCE

ELEVATING DISTRIBUTION EXCELLENCE ACROSS ALL TOUCHPOINTS.

Exterior view of a BOSS store (photo). Shaping Distribution Excellence Shaping Distribution Excellence

OPERATIONAL EXCELLENCE

DRIVING OPERATIONAL EXCELLENCE ACROSS THE VALUE CHAIN.

Person wearing a VR headset stands on a transparent platform in a minimalist room and gestures in the virtual environment. (photo) Shaping Operational Excellence Shaping Operational Excellence

Launch of Share Buyback Programm decided

Up to
200
EUR million until Dec. 31, 2027
Outlook Outlook

Strong Free Cash Flow Generation in 2025

499
EUR million
Statement of Cash Flows Statement of Cash Flows

Outlook 2026

2026 WILL
BE A YEAR OF
REALIGNMENT.

Outlook Outlook
300
-
350
EUR million EBIT
MID- TO HIGH-SINGLE DIGITDECLINECURRENCY-ADJUSTED
GROUP SALES
Tennis player Taylor Fritz in BOSS collection (Foto)

PRODUCT HIGHLIGHT

HUGO BOSS INTRODUCES NOVAPOLY,
AN INNOVATIVE RECYCLED
POLYESTER YARN.

TOUCH DOWN
Product Development and Innovation Product Development and Innovation

SUSTAINABILITY TARGETS

OUR
COMMITMENT
FOR A BOLD AND
BETTER FUTURE.

Woman holding a bouquet walks along a mirrored wall where her reflection is visible. (photo) Sustainability Strategy Sustainability Strategy

PARTNERSHIP WITH SELLPY

Resale
partnership
supporting
circularity for
BOSS and HUGO.

Resource Use and Circular Economy Resource Use and Circular Economy

TARGET 2030

80
%
products designed for circularity

EMPLOYEES

Strong
overall
satisfaction
level in 2025.

Own Workforce Own Workforce
78
%
employee satisfaction