Currency-adjusted sales growth supported by brand-building initiatives
Strong focus on driving cost efficiency results in lower operating expenses
Increase in operating result (EBIT) supported by disciplined cost management
Fiscal year 2025 was characterized by persistent macroeconomic and geopolitical uncertainty, which noticeably dampened consumer sentiment and industry development globally. Against this backdrop, HUGO BOSS remained focused on advancing key brand, product, and sales initiatives, while driving efficiency gains through disciplined and sustainable cost management. As a result, HUGO BOSS achieved its full-year sales and earnings guidance, recording Group sales of EUR 4.3 billion and operating profit of EUR 391 million in 2025. Acquisitions or divestments had no material impact on the Group’s financial performance in the reporting period.