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With CLAIM 5 TOUCHDOWN, it’s time to further elevate BOSS and HUGO, continue shaping what our brands stand for, and strengthen their positioning as truly desired global brands.

Excellent brands deserve excellent stages. That’s why we continue to shape every moment where consumers experience BOSS and HUGO – not only showcasing our brands but make people feel them.

Behind every strong brand stands a strong engine. Over the past years, we have systematically built that engine, with significant investments into global operations. Now, we are shifting from building the foundation to fully leveraging it.